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Advertising agencies beyond 2020

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"Agencies need to completely change the talent profile they are looking for." - Nourah AlFayez

If you are working in, building, or planning to start an agency, this conversation is a must-listen!

Our guest Nourah is working at Google for the last 8 years. As the Head of Digital Transformation, she will give you invaluable insights into the challenges advertising agencies face today.

Nourah shares with us: - The transformation agencies need to go through in order to stay relevant - An inside look at Google culture and processes - What agencies need to address in terms of people, processes, revenue streams, and structures - Why future agencies will take the role of consultants.

Enjoy! #thechangepodcast

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